Launched in 1999 by the Easa Saleh Al Gurg Group, the Brand Wolf Power commenced with a vision to proudly create a distinctly local brand providing smart, affordable and reliable home appliances to the UAE market.  Following the merger of the three ESAG divisions in 2003 (Scientechnic – Home Appliances Division, Scientechnic – Telephones Division and Al Gurg Electronics), Wolf Power was officially made into an in-house brand of this newly-formed company, Better Life Appliances and Accessories. Since then, Wolf Power’s business trajectory has been unstoppable; a testament to ESAG and Better Life’s tenacity for growth in the market.