At MAKE UP FOR EVER, we believe that “life is a stage” and people are the artists of their own lives. The brand allows everyone access to all products and benefits that the professional makeup artists enjoy. MAKE UP FOR EVER is exuberant, eclectic and full of energy. The brand considers makeup a means of self-expression and invites its tribe to play, experiment and ultimately re-discover their inner artist. MAKE UP FOR EVER shares its passion through education.