In 2002, Dr. Salim M. Abduljawad, a dynamic and visionary businessman with experience in markets around the globe and wide knowledge of different cultures and traditions saw the need for the United Arab Emirates to have a proper and authentic Reflexology and Massage Centre based on Far Eastern ancient teachings.

Immediately his idea was put to realisation and a year later a concept was born: Feet First®. By September 2003, the first ladies only outlet opened for business at Town Centre Jumeirah, Dubai. The concept received an overwhelming response, which encouraged the company to open its second outlet. Seven months later men only Feet First® opened its doors to the public.