In 1997, Tarsam had decided to expand its business and join the UAE market. They were very successful in doing so and were able to open 9 different branches across the country. Their first retail shop branch in UAE was established in Deira City Centre followed by Al-Ain City Centre, Sharjah City Centre, Mall Of The Emirates, Mirdiff City Centre, Dubai Mall, Yas Mall, Arabian Ranches, Dubai Parks and Resorts – River Land, Alseef, La Mer Jumeirah and Bluewaters Dubai.