Giordano’s offering of essential, timeless, relevant and easy to mix and match apparel, has proved popular for all age groups and nationalities, demonstrating the global appeal of the brand.

Giordano Middle East was established in March 1993 as a joint venture between Emirates Trading Agency (ETA), Dubai, and Giordano International Ltd, Hong Kong.

The brand now operates 197 stores in 15 countries across the region that includes the Gulf Cooperative Council (GCC) countries, Jordan, Iran, India, Syria, Bulgaria, Georgia and Armenia.