The purpose of The UAE Lottery is to act within the guiding principles of the UAE and its vital role within the GCC and the World and contribute positively to the nation by supporting local communities and projects of national import.

We aim to enhance the entertainment landscape in the UAE, focusing on enriching the user experience, implementing robust responsible gaming measures and delivering socially responsible initiatives.

We aspire to build a trustworthy and aspirational lottery platform that will raise the bar and set new standards and benchmarks for global lottery programs and how they interact with the community.