“Esaad” Card was launched on March 13, 2017, as a unique humanitarian community quality initiative, unique in its offerings, distinctive in its discounts, covering all sectors that cover the basic and desirable aspects of the cardholders’ lives. Thus, the initiative contributes to financial savings; in education, in health, in housing, in food catering, in restaurants, in amusement parks; in hotels, tourism, and travel; in shopping malls, and in everything that pertains to the family’s needs.